July 16, 2025
Update

Why Keyword Alerts Aren’t Enough: ET's contextual search power

When it comes to investment and competitive research, many teams still rely on keyword-based tools like Google Alerts or Talkwalker. While these platforms serve a purpose, they often produce messy results—random mentions, out-of-context snippets, and headlines that force you to dig through full articles just to get the real story.

That’s why we’ve built something different.

From Keywords to Questions: A Smarter Search Paradigm

Instead of relying on keywords, our system starts with contextual questions—the kind you'd actually ask if you had an expert on hand. Our intelligent agents interpret these questions, read through what’s available online (across languages and sources), and extract structured answers in the form of events.

Each event is scored for relevance and impact, so you’re not sifting through noise—you’re getting the intel that actually matters, fast.

Real-World Example: Mining in Indonesia

A client recently asked us:

“How is competition evolving in Indonesia’s mining sector, and what recent moves have companies made to strengthen their position?”

Here’s how our approach compares:

The difference? Clarity, speed, and insight.

Why It Matters

Whether you’re monitoring M&A activity, tracking new partnerships, or watching how competitors shift strategy in key markets, having the right intel—organized, scored, and surfaced with precision—is critical.

That’s why some of the world’s leading mining companies rely on our AI agents to track market developments at any scale, in any language. So they never miss a move that matters.

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